A consciously healthy take on traditional bone broth recipes, ready to eat, packaged conveniently in a jar
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A consciously healthy take on traditional bone broth recipes, ready to eat, packaged conveniently in a jar *
Project Type
Branding
Web Design
Role
Creative Direction
Principal Designer
Tools Used
Illustrator
Figma
Photoshop
Wishbone. A fresh (literally and figuratively) take on traditional broth recipes. Easy, tasty and healthy. Ready to eat. On your kitchen counter.
Wishbone is nothing more or less than what every one of us would rustle up in a kitchen if we would have the time.
Mainly, they offer a range of traditional broths and soups, conveniently packaged in a jar, with an emphasis on nutritional value and outstanding flavour.
The broths come ready-to-eat, right out of the jar, or can be used in a recipe (many of whom you will be able to find on their new website).
Identity & General Aesthetic
Heavy inspiration was drawn from the works of the Ulms school of design, in order to give the brand a minimalist and also no-fuss aesthetic.
This helped convey the brand’s messages with clarity and avoid information cluttering.
The color palette relies heavily on negatives and contrasts, while also but rarely using greens to draw the viewer’s attention and break said negatives
