A dynamic duo of interior designers, taking strong influence in their work by belgian design with a wabi - sabi twist.

Project Type

Brand Identity

Web Design

Tools Used

Keywords

Illustrator

Indesign

Figma

Photoshop

Role

Modernist

Minimal

Wabi - Sabi

Creative Direction

Project Management

Ag Architectural Design Materials. A creative workspace for architects and professionals. A unique provider of products for design enthusiasts.

Their area of expertise in interior design contains, but is not limited to: light design, office spaces, store spaces, kitchens & bathrooms.

What sets them apart from their competitors is the ability they give their clients to play around with different ideas by providing them a space to create through their showroom floor which also functions as a workshop.

Their website also functions as e-commerce site, offering their wide range of product categories.

Package Design

The box displayed is mainly used as a promo material for AG’s main collaborators (architects and interior designers) to showcase to their perspective clients lights and other products from AG’s website.

Dimensions are 30 by 30 approx.

Color Palette & General Aesthetic

The color palette used comes straight from Axel Vervoordt’s interiors and underlines the earthiness of Japanese interior architecture brought into a dialogue with modernist aesthetics and art.

Main inspiration is derived from image ( 1 ). Off-whites (D4D5D4) from the Korean porcelain on the table. Beige tones (D7D2CB) from the walls and table itself and the wall. Black from the Composicio vertical negra by Tapies on the Wall and the sculpure from Takis on image ( 2 ).

( 1 )

( 2 )

The client’s brief

The client requested a monogram logo with their initials (Anna & George) incorporating a specific strapline (architectural & design materials).
It should emphasize their minimalistic approach to design and the dynamics between them.

Drawing heavily from the strict lines of scandinavian designers like Alvar Aalto, coupled with the curves of Mogens Lassen’s work, the resulting logotype is an amalgamation of modernist adherence to rules and the chaotic influence of wabi-sabi